Web Marketing Workshops

Ever wondered how Google works ?
Ever wondered why some websites make money ?
Does your website make money or is it a cost ?

Here's a great chance to learn the fundamentals of web marketing
The workshops are based around the Simple Web Methodology
When you attend the workshop you will:

1. learn how to estimate demand on the internet
2. learn how to capture demand
3. learn how to generate more sales and leads from your website
   

We are running three workshops: 19th of May, 26th of May and 2nd of June.
The workshops run from 4 - 7 in the evening.

If you would like to attend - please email hugh.abbott@bespokeonlineservices.com

Name Change - how not to do it !

Oh how we love cock-ups. PwC's rebranding of its consultancy division as 'Monday' was one of the most enjoyable corporate, cock-ups of the noughties.

Branding gurus Wolf Olins, said that Monday was a fresh start and a bright new day. Clearly Wolf Olins employees didn't commute to work on wet Monday mornings. Or stand at train stations on cold Monday mornings. Or scrape into work half an hour late most Monday mornings!

Incredibly, PwC was planning to invest $110 million to establish the brand. Fortunately for them (but unfortunately for those of us who like a joke to run and run) Monday was flogged to IBM.

The brand was launched on Monday, 10th of June 2002 but was sold by the end of July. IBM paid the PwC partners $3.5 billion. Doubtless the partners celebrated the sale at TGI Fridays!

Re-live this fabulous cock up. Including the reaction of PwC employees who sat with head in hands, groaning in embarrassment!
BBC article with loads of feedback from PwC employees
titters from the US
Let's not forget Consignia !